Marketing Management is very important in the hospitality andustry

Marketing Management

Increase revenues with a marketing plan

Knowing your market is one cornerstone to ensuring a successful business performance. Therefore target-driven marketing management is essential. Most importantly you need a marketing plan.

This applies to any tourism related business including hotels, restaurants-bars and visitor attractions. In order to survive, you must be ahead of the game!

Below are some examples of the marketing management services I provide:

  • Reviewing and advising on your market positioning and customer/business segmentation – in relation to your competition
  • Examining your pricing structure and flexibility – checking your revenue management capabilities
  • Checking your “seasonal promotional plan” – looking at how well you are enhancing your business opportunities
  • Assessing the effectiveness of your promotional engagement, direct sales, PR and social media activities
  • Reviewing your digital media armament and its effectiveness, dealing with OTAs and memberships
  • We also review branding issues and highlight the importance of an accurate brand identity and display

I am also available to discussing any issues surrounding your long term Marketing Strategy and Marketing Plan. Because without a plan – how do you know what you want to achieve and where you want to go?

This will include looking at trends and defining your strategic choice for making decisions to advance your business into the future.

Besides Marketing Planning you should also do some “Business and Strategic Planning” – are you on top of this?

For more detailed information about my services and to discuss your specific requirement, please contact Hospitality Advice.