My main focus is to provide tangible solutions for positive changes
In principle all visitor attractions are different. However, three business features are the same for most visitor attractions: the attraction itself, the cafe-restaurant and the shop.
My emphasis centres primarily on the café-restaurant performance and also the retail side of the business.
I conduct a thorough and in-depth assessment of your operational functionality. This requires assessing the layout of your shop, café-restaurant and kitchen facilities. If, for example the circulation space, visitor flow or service functionality is restricted, this may have an impact on your results.
My next observation is to look at your location and your target markets. Have you analysed how these markets have shift over a period of a year or several years? Has your product offer been adjusted to the changing demand?
I will assess your seasonality. How is your attraction affected by seasonal changes? Does it shift – and when? How is your attraction influenced by the weather? What opportunities do you have?
One of my top priorities is to looking at your service performance. What does your customer feedback and your mystery shopper reports tell you? How do you respond to it? Do you adjust your standards of performance and staff training accordingly?
I will review your marketing and promotional activities. This will include assessing the effectiveness of your social media engagement and robustness of your promotional plan. How well is catering and retailing represented in your activities? How far ahead do you plan?
Your KPIs will give me some more information about your financial performance – especially when assessing your expenditures. This includes looking at your staff productivity and seasonal flexibility as well as direct catering and retail costs.
I will also review your “general administration”. This includes your business planning and forecasting, comparing your standards of performance with your customer feedback, training structure and legal compliance.
These are some examples of what I will assess. I adapt my assessment based on your attraction and specific requirements.
Can you afford the time and resources to address all these issues?
I look at weaknesses in your performance and find solutions to alleviate them.
I work with you to identify opportunities to enhance your profit and customer service.
My role is to challenge your thinking and decision making process
I provide solutions and energise you and your team